Awardco LLC

Awardco LLC is a company specializing in employee recognition and engagement solutions, founded in 2015 by Steve Sonnenberg, Mike Sonnenberg, and Tanner Runia. Headquartered in Lindon, Utah, the company has grown from a small startup into a global leader in workplace culture enhancement, leveraging its unique partnership with Amazon Business. Awardco's mission centers on fostering positivity and loyalty through value-driven recognition and rewards, serving organizations worldwide with a platform designed to improve employee experience and business outcomes.

Business/Product Breakdown

Awardco LLC offers a comprehensive employee recognition and rewards platform that integrates with Amazon Business to provide access to millions of reward options, including products, gift cards, hotel bookings, event tickets, and custom swag, all with zero markups. The platform supports a range of programs such as peer-to-peer and manager-to-employee recognition, service milestones, incentive campaigns, and wellness initiatives, featuring tools like automated reporting, dashboards, and customizable recognition feeds. Its flexibility allows organizations to tailor solutions for engagement, retention, and performance, with recent expansions including a London office and AI-driven insights. While the platform's vast reward network and global reach are strengths, the heavy reliance on Amazon integration raises questions about dependency risks and whether the model truly innovates beyond leveraging an existing ecosystem, potentially overstating its independent impact on workplace culture.