Amobee, Inc.

Amobee, Inc. is a digital marketing technology company. Amobee specializes in providing comprehensive advertising solutions that enable marketers to reach and engage consumers effectively across various digital channels. The company's innovative platform leverages advanced data analytics, artificial intelligence, and machine learning algorithms to deliver personalized and targeted advertising campaigns for brands and agencies worldwide.

Product Breakdown:

Amobee Advertising Platform (AAP): The core offering of Amobee, AAP provides advertisers with a unified platform to plan, execute, and measure their digital advertising campaigns across display, video, social, mobile, and connected TV channels.

Amobee DSP (Demand-Side Platform): A self-serve programmatic buying platform enabling advertisers to purchase ad inventory in real-time across multiple digital channels, optimizing campaigns for maximum performance and ROI.

Amobee DMP (Data Management Platform): A centralized platform for managing and analyzing audience data, empowering advertisers to create highly targeted audience segments and enhance campaign effectiveness.

Amobee Insights: Advanced analytics and reporting tools providing advertisers with actionable insights into campaign performance, audience behavior, and market trends, facilitating data-driven decision-making.

Amobee Identity: Identity resolution platform that enables advertisers to effectively target and engage consumers across different devices and channels by accurately linking consumer identities.

Amobee Creative: Creative management platform offering tools for ad creation, personalization, and optimization, enabling advertisers to develop compelling and relevant creative assets for their campaigns.