At Home Group, Inc.

At Home Group Inc. is a leading American home decor and furnishings retailer, specializing in offering a broad assortment of affordable, stylish products for home decoration and improvement. At Home positions itself as a one-stop shop for home decor, providing customers with a value-driven shopping experience through its extensive product range and low-price strategy.

Core Business Operations

Retail Model: At Home operates a chain of large-format retail stores, with approximately 263 locations across 40 states as of 2024. These stores, averaging around 100,000 square feet, offer an expansive selection of over 50,000 products, catering to diverse home décor needs.

Product Offerings: The company provides a wide variety of home furnishings and decor items, including:
Furniture (accent furniture, tables, chairs, patio furniture)
Home textiles (rugs, bedding, pillows, curtains)
Wall decor (art, mirrors, frames)
Seasonal decor (Christmas, Halloween, Easter, etc.)
Accent pieces (artificial flowers, candles, vases)
Patio and garden products

Private-Label Brands: At Home has introduced private-label brands, such as Crosby St., to offer exclusive, cost-effective products tailored to its customer base.

Value Proposition: The company emphasizes affordability, aiming to provide the lowest prices in the home décor market, supported by a "low-cost sourcing" strategy and efficient supply chain management.