Atlas Obscura, Inc.

Atlas Obscura is an innovative and globally recognized digital media company that specializes in inspiring and connecting curious travelers, explorers, and adventure seekers with the world's most unusual and offbeat destinations, experiences, and stories. With a mission to inspire wonder and curiosity about the world, Atlas Obscura has built a strong community of like-minded individuals who are passionate about discovering the extraordinary, the hidden, and the unique.

Product/Service Line Breakdown:

Online Platform:
Atlas Obscura operates a comprehensive online platform that serves as a hub for curious travelers to discover and share extraordinary places, stories, and experiences from around the globe. The platform includes:

Website: The main website features an extensive database of curated destinations, landmarks, events, and stories that celebrate the world's most unusual and intriguing sites. Users can explore these entries and plan their own journeys.

Articles and Stories: Atlas Obscura's team of writers and contributors craft engaging articles and stories that delve into the history, culture, and significance of obscure and remarkable places. These narratives enrich users' understanding of the locations and foster a deeper connection.

Community Contributions: The platform allows users to submit their own discoveries and experiences, creating a collaborative environment that expands the atlas of hidden wonders.

Experiences and Events:
Atlas Obscura brings its unique brand of exploration to life through immersive events, tours, and experiences that allow participants to engage directly with the world's wonders. These experiences offer a deeper level of engagement and interaction beyond traditional tourism:

Guided Tours: Atlas Obscura organizes and hosts guided tours led by experts who provide insights into the history, culture, and significance of the places visited. These tours often focus on unconventional and lesser-known destinations.

Experiential Events: The company curates and hosts events that provide attendees with hands-on experiences related to unusual topics, such as workshops, tastings, and interactive installations.

Books and Media:
In addition to its digital presence, Atlas Obscura has expanded its reach into traditional media formats, allowing its audience to engage with its content in various ways:

Books: Atlas Obscura has published several best-selling books that showcase a selection of their featured destinations and stories, making it possible for individuals to explore their interests offline.

Podcasts and Video Series: The company produces podcasts and video content that further dive into captivating stories, provide travel tips, and share behind-the-scenes insights.

Merchandise and Membership:
Atlas Obscura offers a range of merchandise that allows its community to proudly display their love for exploration and discovery. Additionally, the company provides a membership program that offers exclusive benefits to its dedicated audience:

Merchandise: The online store offers a variety of products, including apparel, accessories, and home goods inspired by the spirit of adventure and exploration.

Membership: The Obscura Society membership offers perks such as exclusive access to events, member-only content, and discounts on experiences and merchandise.