Attain Data

Attain Data is a real-time purchase data platform headquartered in Chicago. The company aims to build a more equitable and efficient data-sharing ecosystem by leveraging a large opt-in consumer purchase panel. Attain Data focuses on delivering valuable insights and improving outcomes for marketers through enhanced data. The company rebranded from Klover to Attain to reflect its broader mission of providing better data solutions for modern marketing needs.

Product/Service Line Breakdown:

1. Real-Time Purchase Data Platform
  - Attain Data's core offering is a platform that provides real-time consumer purchase data to marketers. This data is collected from a large opt-in consumer panel and is used to measure and optimize marketing strategies in real-time.

2. Data Sharing Ecosystem
  - The company promotes a data-sharing ecosystem where consumers willingly share their data in exchange for research insights and targeted advertising. This approach aims to create a more equitable system for data exchange.

3. Marketing Outcome Solutions
  - Attain Data provides solutions that help marketers achieve their goals by enabling them to use better data. These solutions are designed to enhance the efficiency and effectiveness of marketing campaigns.

4. Consumer Insights
  - By analyzing consumer purchase behavior, Attain Data offers deep insights into consumer preferences and trends. This information is crucial for businesses looking to tailor their products and marketing strategies to better meet consumer needs.

5. Equitable Data Usage
  - The platform ensures that the data shared by consumers is used responsibly and ethically, focusing on building trust and transparency in how data is utilized for marketing purposes.