Efficient Collaborative Retail Marketing Company

Efficient Collaborative Retail Marketing Company, LLC, doing business as ECRM, is a privately-held, private equity-backed provider of industry event planning and management services. ECRM's events are generally focused on seasonal and fast-moving consumer goods in industries where product trends and procurement patters are in constant flux. Typical examples include school supplies, holiday candy, electronic cigarettes, health food, impulse and checkout products, among many others. More traditional categories include personal electronics, home healthcare, private label foods and haircare. The goal of these events is to allow buyers and sellers to come together for face-to-face meetings so that products can be better demonstrated and stronger relationships forged.