Feel Goods, Inc.

Feel Goods, Inc. is a consumer wellness brand founded in 2020, dedicated to crafting drink mixes designed to support daily hydration, immunity, and gut health. Headquartered in Los Angeles, California, the company was co-founded by Brian Wong and another unnamed co-founder. Feel Goods focuses on delivering natural, zero-sugar, non-GMO, vegan, keto-friendly, and gluten-free products formulated with leading nutritionists and homeopathic experts. Their mission is to provide a "feel-good fix" through nutrient-rich drink mixes that avoid artificial sugars, preservatives, and unfamiliar ingredients, targeting consumers seeking convenient and effective wellness solutions. Business/Product Breakdown: Feel Goods, Inc. offers a range of powdered drink mixes aimed at enhancing daily wellbeing. Their core products include Hydration Hero, an electrolyte and recovery complex for post-workout or daily hydration; Gut Guardian, designed to support a healthy microbiome and digestion; and Immunity Icon, formulated to bolster immune health. These mixes are made with premium, plant-based ingredients sourced from verified farmers, crafted with real fruit juice for a clean taste, and are free from artificial additives. The company also sells accessories like an electric whisk, shaker bottle, and reusable tote. Feel Goods emphasizes transparency in its ingredient lists and offers a subscription model with 15% off and free shipping, alongside exclusive access to new products and events. A health quiz on their website helps customers select the most suitable mix for their needs. The products are manufactured in California and are third-party tested for quality.