GOAT Group

GOAT Group is a privately-held marketplace for buying and selling sneakers and streetwear. GOAT Group caters to a global customer base comprising fashion-conscious consumers with a predilection for streetwear and sneakers. These consumers, primarily Millennials and Gen Z, prioritize sustainability and value access to luxury and exclusive items. With the advent of the fashion resale market, these items are no longer out of reach for many consumers who would otherwise be unable to access them. By offering authenticated, pre-owned luxury goods, GOAT has allowed customers to shop from anywhere globally, replacing the need to navigate physical consignment stores or unauthenticated online listings. GOAT Group uses a percentage fee scheme across all its products. Both GOAT and alias have a commission fee that begins at 9.5% for new sellers and can increase to 25%, depending on their rating. Additionally, these platforms charge a fixed seller fee based on the user's location. Grailed charges a 9% fee on the listing when the item is sold. Flight Club also charges a 9.5% fee, but it imposes a flat $5 fee instead of a location-based seller fee. All GOAT Group entities benefit from their marketplace model, having no upfront stock costs. GOAT Group incurs maintenance costs from GOAT's fulfillment centers for authenticity checks and real estate costs from Flight Club's retail locations. GOAT Group was founded in 2010 by Daishin Sugano and Edward Lu. GOAT Group headquarters are located in Culver City, California. GOAT Group was formerly known as GRUBWITHUS and Superb.