J.D. Power

J.D. Power is a data analytics and consumer intelligence company founded in 1968 by James David Power III, with its headquarters located in Troy, Michigan. Originally established as J.D. Power and Associates with a focus on automotive customer satisfaction research, the company was sold to McGraw Hill Financial in 2005, to XIO Group in 2016, and acquired by Thoma Bravo in 2019. Following the Thoma Bravo acquisition, it merged with Autodata Solutions in 2019 to expand automotive data and software capabilities, and acquired Autovista in 2023 to strengthen international market intelligence offerings.

Business/Product Breakdown

J.D. Power provides consumer insights, advisory services, data analytics, and software solutions through independent benchmarking studies, customer experience management platforms, and valuation tools that analyze interactions with brands across multiple industries. The offerings include syndicated studies such as the Initial Quality Study, Vehicle Dependability Study, and Automotive Performance, Execution and Layout Study for automotive, alongside similar benchmarks for financial services, insurance, healthcare, utilities, technology, media and telecom, travel and hospitality, and senior living. Additional components encompass proprietary research, performance improvement programs, digital ecosystems for feedback analysis, and tools like the Power Information Network for transactional data, supporting clients with actionable intelligence derived from consumer surveys and market trends.