KiwiCo, Inc.

KiwiCo, Inc. is an subscription-box company that provides hands-on STEAM (Science, Technology, Engineering, Art, and Math) projects and activities for children ranging from infants through teenagers (ages 0-16+), and even adults. The company was founded in 2011 by Sandra Oh Lin, Yu Pan, and Yael Pasternak Valek, with its headquarters located in Mountain View, California.

The company's core business model is a direct-to-consumer (DTC) subscription service that delivers themed activity kits, which they call "crates," to subscribers monthly or bi-monthly. The projects are designed by experts and tested by kids to be age-appropriate, educational, and fun. KiwiCo's mission is to inspire the next generation of innovators by equipping kids with creative confidence and problem-solving skills through hands-on learning.

Business/Product Breakdown

KiwiCo, Inc. provides subscription-based activity kits designed to deliver hands-on projects in science, technology, engineering, art, and mathematics to children across various age groups, from infants to teenagers. The company's offerings include monthly crates such as Panda Crate for early sensory development, Koala Crate for ages 3-4 with simple crafts, Kiwi Crate for ages 5-8 focusing on imaginative play, Tinker Crate for ages 9-11 emphasizing engineering, Doodle Crate for artistic exploration, and Eureka Crate for ages 14 and older with advanced maker projects. Additional lines feature Atlas Crate for geography and cultural learning, and Yummy Crate for cooking science. Products incorporate materials and instructions for guided activities, with options for one-time purchases available alongside subscriptions, and some items sold through third-party platforms. The company also extends its educational reach through partnerships with schools and organizations for program implementation, alongside a publishing division that develops related content.