Midcontinent Communications

Midcontinent Communications, doing business as MIDCO, is a telecommunications company founded in 1931 as the Welworth Theatres Company, with its headquarters located in Sioux Falls, South Dakota. The company transitioned from operating movie theaters to the broadcasting industry in 1952 after rebranding as Midcontinent Media and acquiring local radio and television stations. In 1999, the firm formed a joint venture with AT&T Broadband to create Midcontinent Communications, later becoming a partnership with Comcast. The company adopted its current "MIDCO" branding in 2016 to better align its identity with its focus on broadband and advanced technology services. Business/Product Breakdown Midcontinent Communications provides a suite of telecommunications and connectivity solutions for residential and business customers across the Midwest. Its core offerings include high-speed internet via fiber-optic and cable networks, digital cable television, and landline telephone services. For business clients, the company provides enterprise-level networking, managed services, and unified communications (UCaaS), including VoIP phone systems and business texting. The firm also operates data centers and offers specialized advertising services that utilize cable television and digital platforms for targeted marketing. Additionally, Midcontinent Communications maintains Midco Sports, a regional network that broadcasts local collegiate and high school athletics.