Oura Health Oy

OURA Health is a health technology company specializing in wearable devices for personal wellness, founded in 2013 by Petteri Lahtela, Kari Kivela, and Markku Koskela. Headquartered in Oulu, Finland, with additional offices in Helsinki, San Francisco, and San Diego, OURA focuses on sleep and activity tracking through its flagship product, the Oura Ring. OURA serves both individual consumers and enterprises, partnering with organizations like the NBA, WNBA, and U.S. military to enhance health monitoring.

Business/Product Breakdown

OURA Health's core offering is the Oura Ring, a titanium smart ring that tracks over 20 biometrics, including heart rate, heart rate variability, body temperature, blood oxygen levels, and sleep patterns, using advanced sensors like infrared LEDs. The ring syncs via Bluetooth to the Oura App, providing users with personalized insights through three scores: Sleep, Activity, and Readiness. The Oura Ring 4, launched in October 2024, introduced enhanced features like 24/7 heart rate monitoring and improved accuracy. OURA operates a dual-revenue model: hardware sales ($300-$400 per ring) and a $5.99/month subscription for premium app features, which accounts for 20% of revenue. The company also offers Oura for Business, an enterprise solution providing aggregated health insights for workforce wellness, used by clients like the U.S. Air Force and Equinox. Partnerships with Dexcom for glucose monitoring and integrations with apps like Strava and Natural Cycles expand its ecosystem.