Prolitec, Inc.

Milwaukee, Wisconsin

Classification

Private

Financials

Revenue & Profit

Revenue

Valuation

Valuation

Ratios

Revenue / EBITDA
$123 MM
Valuation / Revenue
$123 MM
Valuation / Employees
$123 MM
EBITDA / Revenue
$123 MM
1-Year CAGR (Revenue)
03
3-Year CAGR (Revenue)
11
1-Year CAGR (Employees)
19
3-Year CAGR (Employees)
96

People

Employee Figures

Employees

Key Executives

NameTitleSocialsEmailPhone
John DoeEmployee
--
Jane DoeEmployee
John DoeEmployee
John DoeEmployee

401K

Total Active Participants
1234
No. Participants with Account Balances
56789
Total Liabilities Start of Year
1234
Total Assets Start of Year
56789

Deals

M&A2024-03-15Completed

Seller

Founders Group

Investor Sponsors

NorthBridge PE

Deal Amount

$120M

Target Company Valuation

$1.20 MM

Techniques

Acquisition of Assets, Taken Private

Stake Tags

100%

Is PE deal

Yes

Is deal PE backed

Yes

Total Acquired

100%

Secondary Transaction2023-09-01Canceled

Target

BrightHealth Technologies

Seller

Early Investors Consortium

Investor Sponsors

--

Deal Amount

Undisclosed

Target Company Valuation

NaN

Techniques

Secondary Sale, Management Buy-out (MBO)

Stake Tags

Majority

Is PE deal

No

Is deal PE backed

Yes

Total Acquired

65%

Funding

About

About

Prolitec, Inc. is a technology-enabled air care services company founded in 1996 by Richard Weening, with its operations, research, and development headquarters located in Milwaukee, Wisconsin. The company specializes in developing patented scent diffusion technologies and creating customized scented environments for commercial and residential use. Prolitec established itself as a leader in scent marketing and odor remediation, utilizing fragrance as a medium of communication to enhance customer experiences across various sectors. The company's growth has been marked by the introduction of the world's first IoT-enabled environmental scenting systems and the expansion of its services to over 80 countries. Business/Product Breakdown Prolitec, Inc. offers a comprehensive suite of ambient scenting and odor control solutions tailored for industries such as hospitality, retail, real estate, healthcare, and transportation. The company's core technology, AirQ, utilizes a patented nebulization process to transform liquid fragrance into micro-droplets that are 50 times smaller than traditional aerosol particles, ensuring uniform distribution without leaving residue on surfaces. Its product lineup includes a range of commercial diffusers, such as the AQ880 for large-scale spaces, the free-standing AirQ 890 Tower for design-conscious lobbies, and the compact AQ270 for smaller areas. These systems are often integrated with the ScenXus IoT platform, allowing for 24/7 remote monitoring and real-time intensity adjustments by Prolitec's network center. In addition to its commercial services, the company operates a consumer-facing brand, Aera, which provides smart home scenting systems controlled via smartphone applications. Prolitec maintains a vast catalog of hypoallergenic fragrances developed in collaboration with global fragrance houses like dsm-firmenich, ensuring all ingredients are sustainably sourced and compliant with international safety standards. The company also provides specialized odor remediation through its OdorOut technology, which chemically neutralizes offensive smells rather than masking them. Prolitec's service model is typically full-service, covering site surveys, professional installation, and ongoing maintenance including scent refills.

Keywords

Keywords

Classified

Private