Prolitec, Inc.
Classification
Private
Financials
Revenue & Profit
Valuation
Ratios
People
Deals
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
Funding
About
About
Prolitec, Inc. is a technology-enabled air care services company founded in 1996 by Richard Weening, with its operations, research, and development headquarters located in Milwaukee, Wisconsin. The company specializes in developing patented scent diffusion technologies and creating customized scented environments for commercial and residential use. Prolitec established itself as a leader in scent marketing and odor remediation, utilizing fragrance as a medium of communication to enhance customer experiences across various sectors. The company's growth has been marked by the introduction of the world's first IoT-enabled environmental scenting systems and the expansion of its services to over 80 countries. Business/Product Breakdown Prolitec, Inc. offers a comprehensive suite of ambient scenting and odor control solutions tailored for industries such as hospitality, retail, real estate, healthcare, and transportation. The company's core technology, AirQ, utilizes a patented nebulization process to transform liquid fragrance into micro-droplets that are 50 times smaller than traditional aerosol particles, ensuring uniform distribution without leaving residue on surfaces. Its product lineup includes a range of commercial diffusers, such as the AQ880 for large-scale spaces, the free-standing AirQ 890 Tower for design-conscious lobbies, and the compact AQ270 for smaller areas. These systems are often integrated with the ScenXus IoT platform, allowing for 24/7 remote monitoring and real-time intensity adjustments by Prolitec's network center. In addition to its commercial services, the company operates a consumer-facing brand, Aera, which provides smart home scenting systems controlled via smartphone applications. Prolitec maintains a vast catalog of hypoallergenic fragrances developed in collaboration with global fragrance houses like dsm-firmenich, ensuring all ingredients are sustainably sourced and compliant with international safety standards. The company also provides specialized odor remediation through its OdorOut technology, which chemically neutralizes offensive smells rather than masking them. Prolitec's service model is typically full-service, covering site surveys, professional installation, and ongoing maintenance including scent refills.
Keywords
Keywords
Classified
Private