Red Bull GmbH
Classification
Private
Financials
Revenue & Profit
Valuation
Ratios
People
Deals
M&A2024-03-15Completed
Investor Sponsors NorthBridge PE | Stake Tags 100% |
Deal Amount $120M | Is PE deal Yes |
Target Company Valuation $1.20 MM | Is deal PE backed Yes |
Techniques Acquisition of Assets, Taken Private | Total Acquired 100% |
Investor Sponsors
Deal Amount
$120M
Target Company Valuation
$1.20 MM
Techniques
Acquisition of Assets, Taken Private
Stake Tags
100%
Is PE deal
Yes
Is deal PE backed
Yes
Total Acquired
100%
Secondary Transaction2023-09-01Canceled
Investor Sponsors -- | Stake Tags Majority |
Deal Amount Undisclosed | Is PE deal No |
Target Company Valuation -- | Is deal PE backed Yes |
Techniques Secondary Sale, Management Buy-out (MBO) | Total Acquired 65% |
Investor Sponsors
--
Deal Amount
Undisclosed
Target Company Valuation
NaN
Techniques
Secondary Sale, Management Buy-out (MBO)
Stake Tags
Majority
Is PE deal
No
Is deal PE backed
Yes
Total Acquired
65%
Funding
About
About
Red Bull GmbH is a privately-held beverage manufacturer and distributor based in Fuschl am See, Austria. Red Bull GmbH produces the energy drink Red Bull and markets it globally. Red Bull GmbH has enjoyed high growth since its inception and commands roughly half of the energy drink market. The company also sponsors a number of sports tournaments and owns a variety of sports clubs and franchises. Red Bull GmbH markets through celebrity sponsorship, advertisement campaigns, and other publicity-generating tactics. Red Bull GmbH does business through its subsidiaries Red Bull Racing, Scuderia Toro Rosso, Team Red Bull, Red Bull New York, FC Red Bull Salzburg, EC Red Bull Salzburg, Red Bull North America, Inc, Red Bull Technologies and various other worldwide subsidiaries. Red Bull GmbH was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya.
Keywords
Keywords
Classified
Private