STAUD

STAUD is a fashion brand founded in 2015 by Sarah Staudinger and George Augusto, with its headquarters located in Los Angeles, California. Business/Product Breakdown STAUD operates as an internet-first brand offering women's ready-to-wear clothing and accessories through a direct-to-consumer model via its online store, with production based in Los Angeles using dead-stock fabrics and factories near its headquarters to enable accessible pricing and customization options for select styles. The product lineup includes vintage-inspired apparel such as dresses, jumpers, pants, skirts, tops, and fringed crop tops; iconic handbags like the Moreau bucket bag; footwear, belts, sunglasses, and swimwear; as well as activewear through its STAUD Sport collection and resort-ready accessories developed via collaborations with brands including New Balance, Birkenstock, Keds, Rifle Paper Company, Wrangler, and St. Regis Hotels & Resorts. Items are available in various colors, sizes, and fabrics, with shipping and returns services provided, and the brand has expanded to physical retail locations such as Bal Harbour Shops.